AleSmith Brewing Company, along with their newly-established nonprofit, Anvil of Hope, have officially released their AleSmith for Hope Hazy IPA. This exciting release demonstrates the local brewery’s tangible commitment to the community as they “pour it forward” to help frontline workers both during, and in the wake of the current COVID-19 crisis.
“While many breweries are doing their best to manage during this global pandemic, we believe it is our duty to give back to members of the community who are ‘giving it their all’ during these trying times,” says Peter Zien, owner of AleSmith. “It makes perfect sense for us to do what we do best, and through that, be able to lend a hand to others across the county.”
Anvil of Hope is the brainchild of AleSmith Brewing Company’s owners, Peter and Vicky Zien – merging their shared desire to help others with their affinity for brewing. As a manifestation and malleable extension of their existing brand, the nonprofit aims to support those who need it most. Spearheading the operations of the charity component is AleSmith’s Chief Culture and Community Advocate Vicky Zien, whose own upbringing fueled her fervor for helping others.
“Growing up as one of five children, I saw what my mother went through as a Mexican immigrant to raise us on her own. We grew up combating racist remarks from other children, which certainly added insult to injury for our family, as we were already struggling to make ends meet. I find comfort in knowing that Peter shares my passion for helping those in need, and frontline workers impacted by the COVID-19 pandemic felt like the right place to start.”
AleSmith Brewing Company has collaborated with Anvil of Hope to donate proceeds of their specially brewed beer to members of the San Diego community who have been impacted in a multitude of ways by COVID-19. Proceeds from AleSmith for Hope Hazy IPA will aid organizations that support the mission of Anvil of Hope and will be specifically earmarked to help frontline workers and their families.
Crafted with the American spirit, AleSmith for Hope Hazy IPA is packed with intense aromas of pineapple, citrus and tropical fruits. It’s light body and smooth finish make it a brew that’s perfect for every occasion.