Meet The First Black Woman-Owned Skateboard Company

Black Woman-Owned Skateboard Company
Chris Cantore
Written by Chris Cantore

Founded in 2013 , the skateboarding lifestyle brand Proper Gnar is the only Black woman-owned skateboarding company in action sports today.

Founded by artist Latosha Stone, the Ohio native recently told “skateboarding has traditionally been a man’s sport, which is why I am so passionate about my role as a black woman who challenges past assumptions and shows that skateboarding is for all of us.”

The @propergnar products are created with teen girls and young women in mind who love to skate or who are into alternative and subversive fashion.⁣ Recently featured on HBO’s skater show “Betty,” the skate decks average $55-$60 each and can be ordered on

proper gnar

“I believe that representation is the key to having more young girls interested in skating,” Stone told “Genuinely loving skateboarding means you have to advocate and support it when you can.”

To learn more about Proper Gnar or to view Latosha’s line of skateboards, unique artwork prints, accessories, and apparel, please visit

proper gnar

About the author

Chris Cantore

Chris Cantore

Morning Radio Guy turned Digital Media Dude.
Host of The Cantore Show podcast.
Be Cool, No Kooks.

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