Founded in 2013 , the skateboarding lifestyle brand Proper Gnar is the only Black woman-owned skateboarding company in action sports today.
Founded by artist Latosha Stone, the Ohio native recently told BlackEnterprise.com “skateboarding has traditionally been a man’s sport, which is why I am so passionate about my role as a black woman who challenges past assumptions and shows that skateboarding is for all of us.”
The @propergnar products are created with teen girls and young women in mind who love to skate or who are into alternative and subversive fashion. Recently featured on HBO’s skater show “Betty,” the skate decks average $55-$60 each and can be ordered on ProperGnar.com.
“I believe that representation is the key to having more young girls interested in skating,” Stone told BlackEnterprise.com. “Genuinely loving skateboarding means you have to advocate and support it when you can.”