Search
Search

march and ash

Meet The First Black Woman-Owned Skateboard Company

Black Woman-Owned Skateboard Company

Founded in 2013 , the skateboarding lifestyle brand Proper Gnar is the only Black woman-owned skateboarding company in action sports today.

Founded by artist Latosha Stone, the Ohio native recently told BlackEnterprise.com “skateboarding has traditionally been a man’s sport, which is why I am so passionate about my role as a black woman who challenges past assumptions and shows that skateboarding is for all of us.”

The @propergnar products are created with teen girls and young women in mind who love to skate or who are into alternative and subversive fashion.⁣ Recently featured on HBO’s skater show “Betty,” the skate decks average $55-$60 each and can be ordered on ProperGnar.com.

proper gnar

“I believe that representation is the key to having more young girls interested in skating,” Stone told BlackEnterprise.com. “Genuinely loving skateboarding means you have to advocate and support it when you can.”

To learn more about Proper Gnar or to view Latosha’s line of skateboards, unique artwork prints, accessories, and apparel, please visit ProperGnar.com

proper gnar

Join the discussion

Further reading

Skateboard Stamps?

Skateboard Stamps? Yup, the U.S. Postal Service is tapping into the “fiercely independent and often rebellious” skateboarding subculture...

Tyre Nichols Living His Best Life

Instead of continuing to watch the inhumane video released by the Memphis Police Department, let’s amplify THIS video of Tyre Nichols living...

Surfing Is Good For Mental Health

It’s hard to explain how you feel after surfing, or that post-surf glow. The unique combination of physical exercise and being in the ocean has...

Cortes Bank Goes Berserk

The Pacific Ocean has been cranking all week, with spots all up, down and off the California coast seeing insane waves. Cortes Bank — an...

Instagram feed @yewonline