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O.B. Featured In Saint Archer Super Bowl Ad

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Coors-owned San Diego brewery Saint Archer is hoping to make waves during the Super Bowl with a chill commercial that was shot in O.B.

Promoting Saint Archer’s new premium light beer, the 60-second ad stars pro skateboarder / co-founder Paul Rodriguez on a beer run.   Whistling “Patience” by Guns N’ Roses,  Rodriguez skates between various Ocean Beach liquor stores and markets in search of one where Saint Archer Gold isn’t sold out.

“When most other brands—and especially most other beer brands—are going for a celebrity-driven, comedy, high-energy type of spot, we’re going to stand out by being just the opposite of that,” Paul Verdu, vp and head of Molson Coors, told AdWeek.

 

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