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Where To Shop in San Diego on Small Business Saturday

small business Saturday San Diego
Chris Cantore
Written by Chris Cantore

Observed the Saturday after Thanksgiving, Small Business Saturday is a day dedicated to supporting small businesses across the country.

The goal of Small Business Saturday is to remind consumers that they play a key role in helping small businesses thrive during one of the busiest shopping periods of the year.

In an effort to help you navigate your holiday shopping (sans, here are some of our favorite small businesses in San Diego.

For the SURFER

surf shop

Got a surfer on your list?  Hook ’em up with a merch from a local surf shop.  Some of the most respected surf shops in San Diego include:

For the SKATER

Skate Parks In San Diego

Photo: Pete Santos

Wanna hook up a skater? Fuel their grinding obsession by shopping at one of these legit local skate shops.


Nothing says “I Love YEW!” like fresh grinds from a local roaster or shop. Here are some of our favorite destinations for a caffeine fix.

For the CRAFT BEER aficionado

Photo credit:

Yeah, yeah, yeah, San Diego is the craft beer capital of the world.  That being said, there’s a good chance you have a craft beer nerd on your holiday list.  If that’s the case, or growler, hook him/her up with some hoppy love from one of these yew-worthy independent breweries:

For the CANNABIS consumer

Eh, man, it’s legal.  If you have a cannabis consumer smoking mistletoe, there is no better shop in San Diego County than March and Ash.  Period.  With an unparalleled selection and shopping experience, you’ll be dreaming of a green Christmas.

For the TATTOO enthusiast


Nothing will leave a mark this holiday season like a new, rad tattoo.  Here in San Diego, we are fortunate to have some of the best tattoo artists in the country. Looking to grab a gift certificate, here’s where we get our work done:

For the VINYL collector

For the first time since the 80’s, vinyl has surpassed CDs in sales.  If you wanna stoke out a vinyl collector, visit one of these epic indie stores.

About the author

Chris Cantore

Chris Cantore

Morning Radio Guy turned Digital Media Dude.
Host of The Cantore Show podcast.
Be Cool, No Kooks.