This Summer Is Gonna Be Hairy

With July 4th about to pop off, the staff at YEW are declaring So Cal’s beach season to be officially open! Let the south swells, BBQ’s and green flash sunsets commence.

But, as with every sunny season, new trends must be acknowledged and accepted…and among the boldest of this season is a relevant, bushy marketing campaign by the female razor company, Bille.

“This Summer is Red White and You Do You!”

Meaning, let your hair down ladies, or maybe even out!

As society continues to place a hairy burden upon the female gender, shaving for the perfect beach bod is no longer one of them. As of now, a little bit of hair, flapping about in the breeze, is très cool.

Guys, let’s be honest, we have it easy compared to the ladies. It is a simple fact that women shave 10x more body area than us dudes — navigating more nooks, crannies and curves than our manly brains can dream up.

So Señoritas, this summer, do not be afraid of a little body hair; embrace Billie’s Project Body Hair, and I swear to you — upon the most holy of America’s summer holidays, July 4th — we will love you “bushy, bare, or any way in-between.”

Also coming this summer, YEW’s all new Manscaping Guidelines and Free The Nipple fanny packs.