Have you ever noticed that almost every In-N-Out location has two crossed palm trees out front? Well, it’s mad, mad, mad, mad true, and not a coincidence. So, what’s that all about?
According to the In-N-Out Burger wiki, founder Harry Snyder loved the 1963 movie It’s a Mad, Mad, Mad, Mad World so much, he lifted the palm tree visual straight from the film. In the movie, the all star cast searches for a buried treasure that’s hidden beneath “the Big W.” The “W” is made of four palm trees, with the middle two forming a giant “X” (as seen below.)
Snyder, wanting to mark each In-N-Out as his own treasure, started planting palm trees in the shape of an “X” at all locations (while paying homage to the 1963 comedy classic.)
Today, the crossed palm trees have been incorporated into all In-N-Out marketing efforts from stickers to drink coasters to the homepage of the website.