The Endless Summer License Plate Needs Your Help

Chris Cantore
Written by Chris Cantore

The Surfing Heritage and Culture Center in San Clemente, California is hoping to get the State of California to proceed with a rad “The Endless Summer” special interest license plate (seen above) and YEW can help. If approved, proceeds will help SHACC programming to share the history and culture of surfing with future generations.

In short, before the State of California issues the plate, licensed by Bruce Brown Films and featuring the iconic poster image designed by artist, John Van Hamersveld, the SHACC must submit a minimum of 7,500 applicants via the  Surfplate website.  Hit it up!

Once collected and submitted, the sponsoring state agency will file a letter of intent with the Department of Motor Vehicles and the proposed license plate would then need to be approved by the Department and the California Highway Patrol.

From the website :

Bruce Brown, surfing’s consummate filmmaker, is best known forThe Endless Summer, and played a large role in what surfing is today. He was born in 1937 in San Francisco, California. When he was 10, he, along with his family, moved to Long Beach, where he quickly fell in love with surfing. Of course, it was a very different scene back then, and Bruce’s career would act as the original mold for the shape of modern day surfing. “….everyone surfs,” Brown told The Inertia in June. “Doctors, lawyers, Indian chiefs. It’s kind of like now it’s nothing to be ashamed of, but when I was a teenager you didn’t want to tell many people that you were a surfer… Surfing basically had a bad rap at the time, thanks to Hollywood. I thought, well, The Endless Summer will give it some dignity.’”


About the author

Chris Cantore

Chris Cantore

Morning Radio Guy turned Digital Media Dude.
Host of The Cantore Show podcast.
Be Cool, No Kooks.