Food / Drink

Sam The Cooking Guy To Open Taco Shop

Chris Cantore
Written by Chris Cantore

Celebrity chef Sam The Cooking Guy is expanding from his hybrid home kitchen – TV studio to open a taco shop in Little Italy, San Diego.   But, it’s no ordinary taco shop.

Working with Grain & Grit Collective, a hospitality group that handles Carnitas’ Snack Shack and Broken Yolk Café, Sam’s concept fills tortillas with everything from meatloaf to pastrami and eggs to salmon and mashed potatoes — in lieu of traditional carne asada or pollo asado.

The last thing we needed is more Mexican inspired tacos, especially from a Jewish kid from Canada.

“Considering we’re 20 minutes from the border and already have a ton of great tacos in SD, the last thing we needed is more Mexican inspired tacos” Sam told YEW!, “especially from a Jewish kid from Canada.”

Appropriately named Not Not Tacos, The Cooking Guy plans to open this summer in the Piazza della Famiglia, an 11,000-square-foot, European-style piazza at West Date Street between India and Columbia.

When asked what inspired the idea? Stoners?

“Ahaha, that’s funny, but really, it’s just how I like to eat,” Sam responded, “do what you know, they say.”

We hear YEW Sam.

About the author

Chris Cantore

Chris Cantore

Morning Radio Guy turned Digital Media Dude.
Host of The Cantore Show podcast.
Be Cool, No Kooks.