During Super Bowl LII, Coca-Cola pulled on our heart strings with a beautiful 60-second spot, entitled “The Wonder of Us,” celebrating diversity and inclusion.
https://youtu.be/OPi9nTE70aA
As AWESOME as the commercial is, one thing that was NOT included was the VANS logo (and side stripe) on a pair of SK8-Hi shoes.
Seen, or not seen, at the :18 second mark, the missing VANS assets were obviously removed on purpose.
Our guess? Given the cost of airing a Super Bowl spot, even a company as big as Coke didn’t want to add a VANS licensing expense to their advertising budget.
That being said, it’s a flat move to feature VANS without a swipe.
