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march and ash

Coke Swipes VANS Logo From Super Bowl Commercial

During Super Bowl LII, Coca-Cola pulled on our heart strings with a beautiful 60-second spot, entitled “The Wonder of Us,” celebrating diversity and inclusion.

https://youtu.be/OPi9nTE70aA

As AWESOME as the commercial is, one thing that was NOT included was the VANS logo (and side stripe) on a pair of SK8-Hi shoes.

Seen, or not seen, at the :18 second mark, the missing VANS assets were obviously removed on purpose.

Our guess? Given the cost of airing a Super Bowl spot, even a company as big as Coke didn’t want to add a VANS licensing expense to their advertising budget.

That being said, it’s a flat move to feature VANS without a swipe.

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